About me

I help hosts earn more from their short-stay rental.

Tom Pronk
Tom Pronk
Revenue consultant · BnB Attitude
Specialisation: Short-stay rental & revenue management
Target: Independent hosts, 1+ properties
Based in: Netherlands
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My journey in short-stay rental started with a practical need. My girlfriend is Filipino and we travel regularly to visit her family, a journey of more than 24 hours. To catch our breath before the final leg, we started looking for an apartment in Iloilo City, a growing city with an international airport.

What started as a practical solution grew into something more. I've had two apartments on Airbnb in Iloilo City for several years now, both in the top 5 for highest revenue in their category.

Alongside my own listings, I've helped friends and family successfully launch their holiday rentals. A recent example: a friend achieved 30.3% more nightly revenue in the first four months under my guidance.

My transition to entrepreneurship is driven by a combination of proven expertise, external demand and a concrete turning point: the end of my employment. That moment gave me the space to turn my knowledge and passion for short-stay rental into a full business.

What I've seen in all those years is that most hosts are doing well. Cleaning runs smoothly, reviews are fine. But when you look at the numbers (the occupancy rate, the average booking price, the RevPAR) you almost always see the same thing: money left on the table.

Not because anyone is doing something wrong. But because pricing and listing optimisation is a field in itself, one you only truly learn when you work with it daily and understand how platforms like Airbnb and Booking.com really work.

"The revenue you're leaving on the table is the most expensive cost that never shows up on a report."

Why BnB Attitude?

I saw a gap in the market. On one side are property managers who take everything over, convenient but you lose control over your own properties and guests. On the other side are course providers who teach you to do it yourself, valuable for beginners, but not what an experienced host with 4 or 6 properties needs.

BnB Attitude fills exactly that gap. I work alongside you, not instead of you. You keep the control, I deliver the expertise and the results.

How I work

Direct and honest

I say what I think. Even if that means saying there's little to improve.

Results-driven

My performance fee is tied to your success. If you earn more, I earn more. Not the other way around.

Always in consultation

No decisions without you, no accounts taken in my name. I advise, you decide.

Personal contact

You work directly with me. No account manager, no support ticket. Just Tom.

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