About me

I help hosts in the Philippines earn more from their short-stay rental.

Tom Pronk
Tom Pronk
Revenue consultant · BnB Attitude
Specialisation: Short-stay rental & revenue management
PH listings: Top-5 revenue in Iloilo City
Based in: Netherlands (serves PH remotely)
Book a free call

My connection to the Philippines is personal. My girlfriend is Filipino and we travel regularly to Iloilo City to visit her family. What started as looking for a comfortable stopover apartment turned into a serious investment. I now have two Airbnb listings in Iloilo City, both consistently in the top 5 for highest revenue in their category.

Living with one foot in the Dutch short-stay market and one foot in the Philippine market gives me a perspective that most local hosts don't have. I understand the international guest, the platform algorithms, and the pricing dynamics that apply to your specific market.

Alongside my own listings, I've helped friends and family successfully launch and grow their holiday rentals. A recent example: a friend achieved 30.3% more nightly revenue in the first four months under my guidance.

What I've seen, in the Philippines and internationally, is that most hosts are doing well operationally. Cleaning runs smoothly, reviews are fine. But when you look at the numbers (occupancy rate, average booking price, RevPAR) you almost always see the same thing: revenue is being left behind.

That's because pricing and listing optimisation is a field in itself, one you only truly learn when you work with it daily and understand how platforms like Airbnb really work.

Why BnB Attitude?

There's a gap in the market, in the Philippines just as much as elsewhere. Property managers take everything over, and a significant cut with it. Course providers teach you to do it yourself. Experienced hosts with multiple properties need something in between: expert guidance while keeping control.

BnB Attitude sits in between. Your properties, guests and accounts stay yours, I deliver the analysis and carry out the changes.

How I work

Direct and honest

I say what I think. Even if that means saying there's little to improve.

Results-driven

The performance fee runs on your booking revenue, so it only goes up when your revenue goes up.

Always in consultation

I take no accounts or contracts in my name, and every change goes past you before it happens.

Personal contact

You work directly with me, there's no account manager or support system in between.

Book a free call