Most hosts leave at least 20–30% of their nightly revenue on the table. Usually the operation runs fine and only the pricing and listing strategy is slightly off. I know the Philippine short-stay market first-hand. I run two top-5 revenue listings in Iloilo City myself.
I have two Airbnb listings in Iloilo City myself, both in the top 5 for highest revenue in their category. I know what works in the Philippine short-stay market.
Read my story →Most hosts I speak to are already doing well. Cleaning runs smoothly, guests are satisfied. But the pricing is just slightly off, and you'll never see it on a report. You only feel that you're earning less than you should.
You miss it because you're busy with everything around it: the cleaning, the guests, the maintenance.
"I adjust your prices every week to what the market is actually doing."
I'm not a property manager and I don't take anything over. I analyse, advise and carry out the changes together with you. The properties, the guests and the accounts stay yours.
Almost everyone I speak to works with fixed seasonal rates. A summer rate, a winter rate, a weekend surcharge. That has been the logical way to do it for years. Only, demand for your city changes week by week, and a fixed summer rate cannot move with it.
You have one or more holiday properties that you run yourself. Entrepreneurial, open to feedback, and you see the point of handing work to someone who does it every day. Often there are two of you, where one handles the guests and the cleaning and the other keeps track of the numbers.
You are further along in professionalising, usually with your own booking system alongside Airbnb and Booking.com. The same thing plays out for you, just across more rooms at once and with a cost base that runs all year.
What both groups have in common: the operation runs. The cleaning is sorted, guests are happy and in peak season you are full. It pinches in the other months, when the calendar empties out and your fixed costs simply carry on.
I manage pricing for hosts who run their own place. I decide what you charge per date, adjust it to what the market is doing at that moment, and make sure your listing is set up so guests actually click on it. Your properties, your guests and your accounts stay yours.
That works in three ways: ongoing, where I watch and adjust all year; one-off, where I get your listing in order in a single pass; or yourself, using the frameworks and templates from the community.
I manage your pricing for as long as we work together. We start with an onboarding in which I go through your listing, your pricing history and your market, and lay the foundation properly. After that I watch the booking pace in your market every week and adjust your prices per date. Every month you get a report, and every change comes past you before it goes live.
Onboarding fee from ₱17,500 one-off, then 4 to 8% on bookings that come in after the start date. Minimum six months, monthly cancellable after that.
Read more about this service →One deep pass over your listing, with nothing running on afterwards. I optimise your title, photos and description, run a competitor analysis across ten comparable properties and configure your settings. Suitable if you want your listing in order and are not ready for an ongoing partnership yet.
Read more about this service →For hosts who want to work the controls themselves. You get my pricing frameworks and seasonal curve templates, videos on pricing and listing optimisation, and the checklists I use with clients. The community is not live yet, you can sign up for the waitlist now.
Read more about the community →Expect six to eight weeks before you have a first proper picture, and a full season before you see what it really does.
You no longer open your calendar on a Monday morning to work out whether that November weekend needs to come down, and you no longer wonder whether you gave away that group booking in July too early. That has become my job.
Your report shows what your property did, what comparable properties in your city did, and where the difference sits. If your occupancy in March disappoints, you can see whether that is you or the market.
That is where most of the room sits, because your peak season is usually full already. For a host in the Philippines nightly revenue rose 123% in six months, and for a holiday cottage in the Netherlands by 30.3%.
The accounts stay in your name, you keep the guest contact, and every change comes past you before it goes live. What you hand over is the legwork behind your prices.
Steps 1 and 2 carry most of the work. From step 3 onwards it runs for as long as we work together.
Request a free listing scanSend me your listing URL. I analyse it and schedule a call to walk you through the findings. You get honest feedback, even if there's little to improve.
I go through your listing(s), data and pricing history. Then we draw up a plan together and tackle the first improvements straight away.
I stay involved, watch the weekly booking pace in the market and adjust your prices where that's needed. Each month you receive a report with the key numbers and what's on the agenda for the next period.
You pay a percentage of the bookings that come in after our start date. Existing bookings are completely excluded. Monthly insight via your report.
Become a founding member of AskTom, a private community for hosts who want to apply the method themselves, with direct access to my frameworks and exclusive videos.
Send me your listing URL. I'll take a look, tell you what I see, and give you honest feedback, whether we work together after that or not.
